Miss Selfridge

Variety, individuality and originality are key to the Miss Selfridge brand, which targets feminine and stylish, individual and self-assured customers aged 18 to 24. The brand has more than 180 stores worldwide.

Timeline

1966
Miss Selfridge is born as the young fashion department within the Selfridges store on London's Duke Street.

1967
A year after its launch, Miss Selfridge already has concessions across the country.

1969
The first standalone outlets launch.

1984
Miss Selfridge comes of age, the brand celebrates its 18th birthday with its first ever advertising campaign.

1996
The brand streamlines its supplier base, laying the foundations for the fast fashion pace it sets today with its fast response to new trends.

1999
Miss Selfridge becomes part of the Arcadia Group.

2001
Flagship store opens on London's Oxford Street.

2006
Miss Selfridge turns 40 and marks the occasion by returning to its roots with a new concession within the world famous Selfridges department store and a limited edition relaunch of some of its most iconic products, including some from the Kiss & Make-up cosmetics range.