Marketing

General overview

The role of the brand marketing teams is to provide the contact between our customers and our business, by communicating the brand through a variety of media.

The marketing department has a variety of specialist areas focusing on the brand, advertising (magazines, national press and TV), stores, direct marketing (store card and MasterCard), the Internet, promotions and market research.

The marketing teams liaise closely with the buying and merchandising teams, creative and PR as well as third party partners such as GE Money.

Types of role

• Senior Marketing Manager
• Marketing Manager
• Marketing Co-ordinator
• Marketing Assistant

This team reports in to the Brand Directors or Marketing Directors in each brand.

If you are interested in any of these roles please click here to find out if we have opportunities available.

Profile

Dale Haden
Marketing Manager, Outfit

"I manage all areas of marketing of the brand and the marketing to storecard holders. I could be working on marketing activity for a store opening in the morning then briefing in a creative idea for cardholder events in the afternoon.

Marketing is a really hands-on role and incredibly varied. In my job I cover, charity, in-store music, PR, website, account card, local marketing, store openings, promotions. I work very closely with PR, Special Events, Print Purchasing and the Central Design Team on a daily basis.

I studied fashion for four years and then became a Buyer's Administration Assistant (BAA) at Bewise. I left to become a BAA at Outfit (which was only a trial project at the time). As its then owner Sears started to roll out Outfit I became an Assistant Buyer and then a Junior Buyer. I left Outfit to become a Junior Buyer at Evans. It was while I worked there that an opportunity came up in marketing and I decided to go for a career change. I joined the Evans marketing department as a Marketing Co-ordinator and worked my way up to Junior Marketing Manager. In 2005 returned to Outfit as Marketing Manager.

It really helped that I had worked on both brands in a different capacity to be able to work in their marketing departments and have a good knowledge of the brand. You have to be incredibly commercial and have bags of common sense to do this role. It helps if you are a multi-tasker as there are so many different areas to marketing and often all need your input at the same time. As I brief in all the creative for all of the marketing activity, it is essential to have a creative background and be up-to-date with what is happening in the fashion world as well as your competitors.

The beauty of working at Arcadia is that you can move from brand to brand and gain a huge amount of experience. You do not have to stay in the same role and have the flexibility to change your career path. Arcadia invests a lot of time and money in training its people and there is an abundance of courses to help you improve in your role."