This year we reviewed all the sample sales that have taken place in our Skyline restaurant and we were delighted to confirm that in total we have raised more than £1 million from our weekly sales to head office employees since 2000. The proceeds go to charity and this year alone we have raised £101,000. During the year our brands and head office activities have raised a grand total of £1.5 million.

Our employees also donate via our Workplace Giving Scheme; total donations this year were £164,000 with 2,400 employees taking part in the scheme.

This year we continued to donate returned or surplus stock to Newlife Trading, a social enterprise which supports disabled and terminally ill children in the UK. Newlife Trading ethically recycles or sells de-labelled goods, returning the profits to their charity foundation. This year Arcadia Group donated over 20,000 cartons of stock, which raised £334,000 in total.

Fashion Footprint Charity – HARMONY HOUSE, INDIA

Following on from the success of our three-year partnership with Indian educational charity Tender Heart, we have selected the next cause to become our Fashion Footprint charity.

Harmony House is a non-profit organisation based in India that provides care and education to disadvantaged women and children.

Our aim is to help Harmony House double the number of spaces it can offer from 200 to 400. Attendees benefit from:

  • an educational scheme delivered by qualified teachers;
  • two in-house libraries;
  • nutritious meals;
  • free medical consultancy;
  • vaccinations;
  • pre-natal advice for local women;
  • vocational classes; and
  • shelter and cold weather supplies.

Further fundraising will be organised across our business, via Fashion Footprint events and sample sales. We are optimistic that the partnership will repeat the success of our work with Tender Heart, which saw us achieve our three-year goal of £50,000 earlier this year.

Our donations made visible improvements at Tender Heart, increasing the number of teachers, physiotherapists and speech therapists it employs. Improvements to the infrastructure have included a purpose-built drinking water tank and concrete roofing to replace the existing corrugated iron on all classrooms.

Individual Charity Sponsorship

As a group, we are committed to matching funds raised by our employees up to the value of £500. This year we have donated £16,000 in support of our employees with the most favoured charity being Breast Cancer Care. Events ranged from marathons, sponsored walks, cycling and mountain climbing.


Our employees are passionate about raising money for charity. Each brand works in partnership with its selected charity to raise money through store initiatives, product sales and activities in head office.


BHS supports NSPCC and Breast Cancer Care as well as collecting in stores for the Missing People Charity. The brand’s fundraising total for the year came to just over £425,000.

BHS has had a five year relationship with NSPCC, raising an outstanding £306,000 for the child protection charity this year alone through fundraising activities such as the sale of Father’s Day t-shirts, the Clothes Aid initiative, Bag For Life and staff fundraising.







Support for Breast Cancer Care, which BHS has partnered with for nine years, has been seen through the continuation of the BCC ‘Strawberry Tea’ campaign, along with the launch of the bra initiative.

BHS also supports Wellbeing of Women dresses. Emma Forbes endorsed four limited edition Occasion wear dresses sold in selected stores and online. A donation of £30,000 was made to the charity from the dresses sold.


This year saw Burton continue to support Trekstock, a charity partnership established last year. Founded in 2006, Trekstock supports young people with cancer via funding research and helping them to make betterinformed lifestyle choices. All profits are passed to Cancer Research UK’s work around cancers that affect young people.

It has been an action-packed year for Burton team members across stores and head office. The key focus was a Trekstock weekend in May. A team from Burton head office walked from London to Brighton while others took part in a skydiving event. Two employees trekked for six days in the Alps to attend Trekstock’s Great Gig in the Sky.

In just four months, the brand sold 4,000 of its fundraising badges and overall this year Burton raised £55,000.


Dorothy Perkins has two long-term charity partners: Breast Cancer Care (BCC) and Woodland Trust.

This year saw another major fundraising milestone reached with BCC, with the figure hitting the £3 million mark over the nine-year partnership. BCC celebrity supporter Denise van Outen visited the teams at head office to say thank you on behalf of the charity. Three of our leading store fundraisers joined the celebrations, helping us cut a cake in the shape of a 3.


Our stores have got behind a programme to host strawberry tea parties this summer. We ran a Twitter competition inviting followers to tell us where they would hold their strawberry tea event, with the best five suggestions winning a tea set to help their efforts.

Each October the brand encourages employees to take part in Pink Fridays, where they wear, work or party in pink to raise further funds. Customers are also encouraged to take part via messages in cardholder statements and online orders.

August saw the launch of new Love bracelets before the return of the traditional pin badges. All of this activity has helped Dorothy Perkins to raise £69,000 for Breast Cancer Care this year.

The brand has taken the decision this year to conclude its work with Woodland Trust after raising a total of £19,000 this year, £1.1m over six years and planting over 192,000 trees. While the partnership has been very successful in recent years, the brand has decided to focus efforts on BCC. The final activity with Woodland Trust was a campaign this summer called Love It or Lose It, encouraging customers to share their favourite forestrelated memories.

Our Irish stores support the Marie Keating Foundation and this May sold pearl bracelets in stores to support Cervical Cancer Awareness Month. Total donations have reached £14,500.


Evans has continued to support Breakthrough Breast Cancer through the sale of pink ribbon pins and pink products, raising a total of £6,000. We also continue to support Smart Works, a charity previously known as Dress for Success, which helps unemployed women. We donate work wear pieces, helping women feel confident when interviewing and going back in to work. Since the partnership began over two years ago, Evans has donated £26,000 worth of clothing.


Miss Selfridge supports the Lavender Trust, a charity offering support and information to younger women affected by Breast Cancer in the UK.


This year the brand raised £11,500, through selling charity pins and hosting a variety of store fund-raising events.


The partnership between Alzheimer’s Society has been a great success and the contract was extended to run until June 2013.

Employees throughout the partnership have been hugely supportive and have thrown themselves into a mix of activities, including parachute jumps and marathons, Halloween events, Go Blue days and continued the enthusiasm for in-store fundraising events. The stores have been selling jewel keyrings and button mirrors – with a suggested donation between £1.50 - £2 each.

Outfit over the past year have raised over £124,000 and raised an impressive £424,000 throughout the successful partnership for the Alzheimer’s Society.



Limited edition wristbands were launched this summer in support of Teenage Cancer Trust, which provides specialist services for young people with cancer. Sold in the top 60 TOPMAN stores and online, the wristbands cost £2 with all revenues going directly to the charity.

Topman have raised a total of £57,000 for Teenage Cancer Trust since April of this year, largely accounted for by store fundraising initiatives.


A significant new partnership was formed this year, with Indian-based Women’s Interlink Foundation’s Key to Freedom project.

Key to Freedom launched in 2012 following a visit to India by the Duke of York as part of the Queen’s Diamond Jubilee celebrations. Women’s Interlink Foundation (WIF) provides refuge for women and girls in India whose lives have been blighted by human trafficking, enforced prostitution and domestic abuse.

At WIF, the young women are encouraged and supported to develop new life skills such as textile dyeing and printing. These skills are being put to use creating a range of four sarong designs that are currently being sold through three London TOPSHOP flagship stores and online. Since their launch in July 2013, the sarongs have raised £4,000 for the charity.

Each sarong is signed by its maker, who receives an upfront payment for her garment. Then all funds raised from the sale of the sarongs go back to WIF via the Prince Andrew Charitable Trust (PACT). The proceeds are used are rescued more girls and, in the longer term, build more homes.

Following a visit by the TOPSHOP team to the Key to Freedom project in Kolkata earlier this year, plans are in place to work with the women to develop a wider range of products that will match the project’s growing capacity as more girls are rescued.

This spring saw TOPSHOP stage its annual support for Fashion Targets Breast Cancer. A range of t-shirts, skirts and keyrings were sold online and in stores, supported by a window display at the Oxford Circus flagship store, in-store graphics and a social media campaign. Sales from the range raised £50,000.

Throughout the year, TOPSHOP has also been selling charm bracelets in support of Shelterbox. ShelterBox provides emergency shelter and lifesaving supplies for families around the world who are affected by disasters. In the 11 years since the charity was founded, they have responded to almost 200 disasters and provided lifesaving aid for over one million people. In total, sales of the charm bracelets raised over £26,000.



The main focus at Wallis this year has been the support for our employee-volunteering pilot (see page 31), which has involved 25% of our head office team. Other activities included raising funds for a Red Nose Day cake sale and £3,500 in a pub quiz and raffle for Great Ormond Street Hospital.


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