The BHS TV campaign launches Wednesday September 12 during Coronation St to launch their AW12 collections.
The 20" and 10" ads, directed by Chris Cottam, will run from Wednesday 12 September for four weeks nationwide across ITV networks.
The stylish yet playful images showcase the BHS Autumn collection and highlight key fashion items from womenswear, home and childrenswear. The campaign signals a real change is happening at BHS and aims to create an appetite for reappraisal, using the signature line ‘You'll Never Guess. It's BHS'.
Press advertising will break Friday September 14th
Press will cover nationals including The Sun, Daily Mail, Daily Mirror, Daily Express, Metro. Supplements include You, Fabulous, Celebs on Sunday and S Mag. Women's Weeklies include OK, Best and Woman's Own.
This is part of an integrated marketing plan which will take the advertising into store and on-line with an As Seen On TV campaign.
Darren Topp, COO of BHS:
‘We are confident that this demonstrates a really good feeling for the brand very quickly. The campaign is produced by JWT Cheethambell, who have captured the essence of our brand, giving us a strong creative platform on which we can continue to build awareness for our fashion and home key product areas.’
Advertising campaign stills are available.