A CUT ABOVE THE CURVE

Spring 2012 is set to be an exciting season, with the launch of another groundbreaking collaboration by leading plus size brand Evans.  One of Britain’s most influential fashion talents, Clements Ribeiro, have designed an exclusive collection that reflects their unique prints and designs.

This is the first time high end has hit the high street for the curvy woman and Inacio Ribeiro and Suzanne Clements feel that this market is still largely neglected by luxury fashion. They are genuinely proud of using their talents and skills and see their commitment as a long term project and a learning process.

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Commenting on the exciting collaboration Inacio Ribeiro said: “For our first range we addressed the different body shapes, with styles which are accessible but modern, with an emphasis on prints and femininity. It was our starting point, understanding different proportions and different needs behind a desire for fashion that is not different from the high fashion consumer. Far from being apologetic or patronising, we celebrated curves and voluptuousness.”

Shot by leading fashion photographer Angelo Pennetta and styled by Victoria Young, the Clements Ribeiro for Evans ‘Swan’ collection comprises of a broad range of wearable pieces that have a strong 1940’s pin up influence.  It will be available from a size 14-32 and incorporates signature floral prints, alongside textured broderie anglaise and silk fabrics, all set against a varied colour palette.

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After the extensive research Evans did into body shapes, it was important to have designs that supported them to help streamline the figure.  There are great empire and neck line shapes for those that are ‘Busty’ or ‘Apple’, flattering separates for a ‘Pear’ and pencil designs in dresses for an ‘Hourglass’.

Brand Director Fiona Ross added: “We feel there is a space for a serious fashion dialogue in the plus size arena and Clements Ribeiro are keen to indulge the Evans customer with product designs that are original and fashion relevant.”

With prices starting from £25 for a beautiful arrow print silk scarf, it means everyone can buy into this exciting new signature collection from Clements Ribeiro.

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Notes to Editors

  • The Clements Ribeiro Swan collection for Evans will be available exclusively online at evans.co.uk from Saturday 31st March 2012 and in selected UK stores from Monday 2nd April 2012
  • The collection will also be available in these International stores: Kuwait, Qatar, Bahrain and UAE
  • Sizes range from 14-32
  • Prices start from £25 - £99

Evans images can be downloaded at fashiongps.com/arcadia

  • Evans is the leading fashion retailer for women a size 14 – 32, with over 300 outlets nationwide, over 60 stores worldwide and an online business at evans.co.uk.
  • Evans have also just launched their international sites in Germany evansmode.de and the US evansusa.com.

For further images, samples or information please contact:

020 7927 1887
evanspress@arcadiagroup.co.uk

Customer enquiries: 0845 121 4516

Follow Evans at:

Blog.evans.co.uk facebook.com/evans twitter.com/evansclothing

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