Wallis Launches W - A Premium Limited Edited Collection

Spring 13 sees Wallis introduce a contemporary capsule range of modern wardrobe staples paying special attention to cut, premium fabrics and directional design for the high-street.  The W collection is divided across the brands' three, key SS13 trends - Sinai, Avalon and Mustique, with product options from Spring tailoring to High Summer statement print dresses.

Sinai

Drawing inspirational from the opulent Middle East prints range from mosaic to  mirrored graphics and distorted animal prints in muted tones of chocolate and monochrome. Dress shapes are kept classic with easy-to-wear asymmetric, drop waist midi length cuts to modern overoid shifts. Tailored trousers in monochrome are cut to the ankle worn with relaxed knitwear. The fringed, super soft leather biker is key.

Avalon

Captures the mystical essence of the island in soft pastels contrasted against stunning, fluro mirrored prints. Tailoring is key in soft pastel pink with co-ordinating cigarette pants, dress shorts and a longer length blazer. Contemporary white dresses are given a simple shift cut or feature cut out shoulder detail with drapery. Beautiful mirrored floral prints sit across panelled dresses and silk bias cut tunics.

Mustique

Bold, luxurious and sun kissed. Beautiful flowing asymmetric maxi dresses in tropical prints, stunning kaftans with delicate embellishment and block colour, midi and knee length dresses each with unique design details to flatter the body with minimal effort. Accessorise with statement gold jewellery, oversized clutch and snakeskin sandals.

Notes to Editors

Founded in 1923, Wallis opened its first store in Chapel Market, Islington selling coats for 43s/6d  and  dresses  for  19  shillings. By the 1940s Wallis had expanded to 25 shops in London and was at the forefront of innovative design at affordable prices. During the 1950s and 60s the Wallis team were  invited  to  the Houses  of  Chanel  and  Dior  to  recreate  the masterpieces of haute couture design for the high  street  customer. Today Wallis  continues to  provide  up-to-date  interpretations  of  the seasons key fashion trends.

- ENDS-

For further information please contact:

Saskia Osmond-Evans - Head of Press

saskia.osmondevans@arcadiagroup.co.uk

Hannah Lawrence - Senior Press Officer

hannah.lawrence@arcadiagroup.co.uk

Ellen Guainiere - PR Co-ordinator

ellen.guainiere@arcadiagroup.co.uk

Mini Map