Miss Selfridge

Miss Selfridge works to support the Lavender Trust, a charity that supports young women with breast cancer.

Stores regularly stage fundraising events, including an in-store sponsored cycle ride (on a fixed gym cycle). In 2005 the brand teamed up with designer Bella Freud who created an exclusive t-shirt that was sold for the Trust, which was set up by journalist Justine Picardie in memory of her sister.