Topman

Topman has worked with the Everyman Campaign since 2001 to spread the word about how to detect and treat male cancers.

It draws strongly on its links with the music industry, teaming up with well-known bands to create t-shirts and accessories that are sold to raise cash for the charity. The link between fashion and music has proved to be a powerful way to get health messages across to young men.

In the first five years of their partnership, the brand raised £250,000 for the charity.