It’s no exaggeration to say that Montague Burton, and the company to which he gave his name, revolutionised British men’s tailoring, notching up a number of remarkable firsts along the way. Within a decade of launching, Burton was offering made-to-measure suits and overcoats at prices working men could afford. By 1925 Burton was the largest chain of tailoring stores in the world and by 1945 the brand was estimated to be clothing around one-fifth of the British male population.
Whilst doing all this, Burton’s ambition was not only to clothe the nation but also to raise the bar on the quality of life for his employees. He found the time to create a pioneering welfare system for his workers which led to a knighthood for his efforts in 'furthering industrial relations and international peace'. He also co-operated and collaborated with those working for the advancement of culture and education worldwide. The House of Burton played a major role in creating the United Nations Association.
That idea of good value stylish clothes is still really important to us and we’ve no doubt that the spirit that informed our illustrious founder continues to make us one of the most successful mid-market menswear brands on the high street today.
DID YOU KNOW...
- In a bid to further boost the British war effort, Burton sponsored the Montague Bee spitfire in 1940.
- In 1945 Burton created a demob suit for war veterans which incorporated a suit, shirt and tie. The Full Monty, as it was known, became part of British fashion legend and gave us one of our best-loved sayings.
- In 1966 Burton provided suits for the victorious England World Cup football team.
- To mark the 2006 & 2010 World Cup, Burton teamed up with the Bobby Moore Foundation to sell T-shirts and wristbands dedicated to raising awareness and funds for research into bowel cancer, a disease which sadly claimed the life of the 1966 English team captain.
- Burton has supported many charities over the years, most recently supporting Trekstock - a charity that supports young people with cancer by raising funds & awareness through music, fashion, art and overseas treks with a difference. Burton linked up with Trekstock to raise money through a variety of initiatives, including selling exclusively designed celebrity tee’s both in store and online and supporting the Trekstock annual Trek.