Dorothy Perkins or DP (as we’re affectionately known) was one of the first big companies to understand the power of celebrity advertising. Supermodels Helena Christensen and Yasmin Le Bon have sprinkled their magic and have both been the face of Dorothy Perkins, and more recently the brilliant Gok Wan fronted a media campaign designed to offer Dorothy Perkins customers style and body shape advice.

CONTENT_PORT_DP_2_Models.jpgWhen we opened our doors back in 1919 we caused a stir with our five-shilling (25p) blouses and we’ve been shaking things up ever since. Despite opening in class-bound Edwardian times, when we were known as the very formal-sounding 'Ladies Hosiery and Underwear', we set the ball of democracy rolling through fashion by dressing a broad cross-section of society from working-class girls, to the glamorous Belle Epoque ladies of the time.

During the Swinging Sixties, when London ruled the fashion roost, we injected some sizzle into our brand by funding the launch of the groundbreaking Biba boutique on Kensington High Street. With its mix of art nouveau décor and rock and roll decadence the Biba brand was the perfect complement to Dorothy Perkins’ fun-loving image.

Today we run nearly 600 inspirational UK stores and over 120 outlets worldwide, all of them providing unique, wearable and affordable fashion for women aged 25 - 35. Our largest store is which ships to over 110 countries and showcases over 6,000, lines that are updated daily and receives approximately 1.2 million customers every week. With over 100 years of experience and heritage underpinning our brand, we’re still setting our sights firmly on the future to provide women with the best of what the high street has to offer, by providing affordable and up-to-date fashion to a broad selection of tastes, sizes and lifestyles.


  • In 1939 the wife of our then company director suggested a name change from 'Ladies Hosiery and Underwear' to something a little more approachable. In honour of her favourite pink English rose, the name Dorothy Perkins was chosen.
  • We sell a jersey top somewhere in the world every two seconds.
  • We’re versatile too. Our ranges come in sizes 6 to 22 and include Tall, Petite, Maternity, Shoes and Accessories.
  • Since we began our partnership with Breast Cancer Care in 2004, we have raised over £3 million.

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