As the UK’s market leader in size 14+ womenswear, we’re known for championing feminine styles that are made to fit, flatter and define the figure. We firmly believe beauty comes from confidence and a celebration of shape, in short, we empower our customers, encouraging a new way of thinking and celebrating the positive aspects of every woman’s body.
From lingerie and beachwear to casual daywear and dressy looks for a night out, our many lines are designed to look great and offer clothing solutions to make you feel fantastic. Further supporting our body confidence message, we have worked with some inspirational, stylish and driven women over the years, each with a different opinion on shape and size.
Britain’s best-loved comedienne Dawn French launched a line with us in the nineties, while in the noughties, plus size supermodel Crystal Renn – a woman whose curves and opinion on body image have been much courted by the world’s top glossies – became the face of Evans.
Following this successful partnership, music icon Beth Ditto created a sensation with an eclectic and vibrant collection shot by infamous photographer Rankin. Evans were the first high street brand to bring luxury fashion to the plus size market with the designer collaboration range with the high profile duo, Clements Ribeiro and beautiful jewellery collection with Alex Monroe.
This just goes to show that we’re as excited as ever about finding new ways to move our offering forward and to continue creating amazing fashion for our equally amazing customers.
DID YOU KNOW...
- Evans was founded in 1930.
- Evans first featured in the pages of Vogue in 1995 in a stunning campaign shot by world renowned fashion photographer David Bailey.
- Evans has been delighted to accept a host of awards in the last few years. In 2000 we won the Best ‘16+ Fashion Retailer’ prize at the Prima Awards, and then went on to win it for 15 years running. We took the ‘Best Plus Size’ award at the Company High Street Awards (2006 – 2012); the ‘Love Your Curves’ trophy at the Cosmopolitan Fashion Awards (2008 – 2010); the ‘Best Plus Size Brand’ award at the Celebs on Sunday High Street Fashion Awards (2010-2011) and the Best Plus Size Brand at the Reveal Click to Buy Awards 2012.
- With breast cancer affecting 41,000 women each year, Breakthrough Breast Cancer is a charity close to Evans’ heart. We continue to raise money for the charity through in store events and sales of pink products during Breast Cancer Awareness Month and the brand has pledged our continuing support to help raise even more to combat the devastating disease.