With its sharp sense of style, independent spirit and a fashion heritage par excellence, Miss Selfridge really is a child of the '60s. Unveiled in 1966 as the new, young fashion department within Selfridges on London's Oxford Street, the brand quickly became renowned for capturing the latest trends and epitomising colourful, fun and fast-moving fashion embodied by qualities such as variety, individuality and originality.

CONTENT_PORT_MS_DenimJacket.jpgDuring those exciting early years we set a high benchmark: the first dresses we sold – designed by lovably eccentric, pink-haired designer Zandra Rhodes – were made from paper and designed to be worn once then thrown away. Visionary couturier Pierre Cardin also put his name to four collections a year.

In the intervening years Miss Selfridge has continued to innovate and invigorate. One of the first retailers to use Kate Moss in its campaigns, the brand marked itself as one whose finger was firmly on fashion’s pulse. Other successful models and actresses followed, including Naomi Campbell, Yasmin le Bon, Tess Daly and Saffron Burrows.

In tune with prevailing pop cultural trends, in April 2010 Miss Selfridge launched the Gossip Girl Collection in collaboration with the popular show’s stylist, Eric Damon. Comprising eight dresses, each one based on one of the four main female characters, the collection was nothing short of a massive hit.

And while we’ve had a lot of fun over the years, we’ve also worked hard too, always looking for ways to give our customers something a little bit different. We use our vintage expertise to scour the best markets, shops and collectors’ unique archives from around the world to create individual, fun fashion, always with a Miss Selfridge twist.

We go all out to bring contemporary style to self-assured women looking for unique feminine fashions. Because, after all, confident self-expression is the best kind there is.


  • Miss Selfridge's first mannequins were based on Sixties style icon and model Twiggy.
  • Advertising on buses is widespread these days, but it was Miss Selfridge who led the high street when, in 1970, it became the first retailer ever to advertise on London Buses.
  • In 1978 Miss Selfridge became the first fashion retailer to launch its own beauty range. The punningly titled Kiss And Make Up! line was a massive hit.
  • In 2005 Miss Selfridge collaborated with designer Bella Freud to create a capsule collection, taking inspiration from Bella’s trademark menswear tailoring with a touch of quirky elegance.
  • In 2006 Miss Selfridge marked its 40th Birthday by going back to its roots and opening a concession within the world famous Selfridges department store and celebrated by sponsoring the Victoria and Albert's incredible 1960’s fashion retrospective.


Mini Map