Who said you can’t buy confidence? As the UK’s market leader in women’s clothing from sizes 14 – 32, we know how to flatter every single one of our customers’ unique figures. Our secret? It’s all about the fit - we know what flatters your unique shape, the fabric – our clothing is all sustainably sourced, and fashion - we’ve worked with names as diverse as Clements Ribeiro, Alex Monroe and Beth Ditto to bring high fashion to the high street.
Founded in 1930, we were the first high street brand designed for plus size women. Of course, a lot has changed since the thirties but we still hold true to our founding belief: celebrating women and how truly remarkable you all are.