topshop style and innovation

Topshop is a global fashion and beauty destination that connects women with the new and the next in style and culture.

As a brand that originates from London - a city famed for fashion experimentation and culturally defining street style movements - Topshop is the original champion of individuality. The brand’s diversity is demonstrated across trend-led clothing in a range of sizes from petite to tall and maternity, must-have accessories and an expansive, versatile denim offering which sees one pair of jeans sold every 5 seconds. Premium lines include Boutique; a contemporary and luxurious wardrobe and Topshop Unique; the only collection designed by a high street retailer to be shown on-schedule at London Fashion Week.

Recognised as the original design collaborator and advocate of emerging talent; campaign alumni include supermodels Cara Delevingne, Karlie Kloss, Jourdan Dunn, Taylor Hill as well as Gigi and Bella Hadid. Topshop’s many exclusive designer capsules have gained global acclaim, in particular the collaboration with iconic supermodel Kate Moss and highly-regarded British designers J.W Anderson, Christopher Kane and Jonathan Saunders to name a few. Looking ahead, Topshop recently launched Future VOICES in partnership with The Business of Fashion; an initiative dedicated to nurturing the next generation of global talent by connecting and informing fashion’s future leaders.

Topshop spearheads progressive campaigns that successfully balance creativity with commerce and engaging consumer experiences, ensuring the brand retains its position as a pioneering, ground-breaking, fashion brand. Highlights include the first partnership with the Helmut Newton estate to unveil a new version of the ‘Newton Machine’, producing the first virtual runway with Oculus Rift, optimising live conversation with real-time sales using Twitter Live Trends and announcing the Topshop Beauty launch with Nick Knight’s SHOWstudio Mirror Mirror installation.

Topshop offers a premium, complimentary personal shopping and styling service in many of the brand’s 620 stores and franchises located in over 40 countries. The iconic global flagship store on London’s Oxford Street sees 400,000 customers visiting 100,000 square feet of retail space every week. With an average of over 4.5 million weekly visits across mobile, tablet and desktop, 400 new product launches each week and shipping to 110 countries, brings an unparalleled shopping experience to customers, fans and followers.

Topshop launched a sustainable clothing line, Reclaim, in 2012, and is key a supporter of female causes highlighted through Fashion Targets Breast Cancer, The Lady Garden and Key to Freedom partnerships.

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