wallis women as individuals, not stereotypes

We understand real women and design clothes to help them look and feel great.

Wallis offers stylish, exclusive and modern fashion aimed at women in their 30s and 40s. We believe in women as individuals, not stereotypes. That’s why we produce distinctively designed clothes with a clean, contemporary feel to make our customers feel confident and special. We’re obsessive about the quality of our fit and fabric: it’s the details that make the dress. Our in-house design team create new collections every month, interpreting trends in beautiful fabrics and colours to create clothes that work for today’s woman.

Our 400 stores in the UK and Ireland gives us plenty of opportunities to talk to our customers about what they want. And we’re delivering – we sell enough dresses every year to fill Wembley stadium 15 times over! Online we ship to around 160 countries and we’re building partnerships with retailers like Zalando and Norstrom to help take our beautifully designed clothing to an even wider global audience.


Our Petite range is particularly admired; beautiful clothes designed especially for women 5’ 3” and under, where every detail from hem length to sleeve length has been carefully considered for the smaller frame. We’re also known for our exclusive prints – in 2016 we announced a new collaboration with British print designer Hermoine De Paula, creating a bespoke 12-piece collection featuring botanical blooms, whimsical prints and a vivid colour palette.

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