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Miss Selfridge is working in partnership with the British Heart Foundation to encourage customers to recycle and donate their unwanted clothes, accessories and shoes.

Over 300,000 tonnes of clothing ends up in landfill each year however most items can continue to be worn for many years. Miss Selfridge are encouraging customers to donate anything they no longer wear, attach the label to the bag, and either drop it off at their local BHF shop or call and arrange for it to be collected. All items donated will be sold in one of the BHF’s shops throughout the UK to raise essential funds for life-saving research into heart and circulatory diseases which currently causes 1 in 4 female deaths in the UK.

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