Arcadia is supporting the West London Waste Authority and E&W Couture campaign to create a beautifully intricate, upcycled wedding dress – by donating our fabrics and material off cuts!
The campaign, which also includes TRAID (the clothing take back charity), aims to encourage consumers to re-use and up-cycle their unwanted clothes and shoes. As a nation we throw away around 300,000 tonnes of textiles each year, contributing to over 5% of the UK’s annual Carbon and water footprint. This project demonstrates the beauty and potential that can come out of pre-loved clothing.
Watch the video below to find out more about the full impact of the throw-away culture and see what impact you can have by donating and recycling your clothing.West London residents have the opportunity to win the stunning gown, designed by E&W Couture, by booking a TRAID collection between 23rd April - 22nd September 2019. To find out more about the competition and how to enter visit the West London Waste website