Dorothy Perkins’ partnership with Breast Cancer Care (BCC) has now moved into its tenth year. Dorothy Perkins continues to support BCC through a range of events, product promotions and digital support. Most recently, they ran a campaign called #TheStoryAfter, which aimed to help women affected by breast cancer feel enabled to move forward after treatment. In addition, during Breast Cancer Care month, the brand donated 10% of the sale of loungewear items to BCC and raised £122,105 in total over the last year to support the cause.
Burton supports Prostate Cancer UK to achieve their simple but important ambition – to stop men dying from prostate cancer. Support has included product launches, sponsorship of events (including the Prostate Cancer March for Men series) and the sale of pin badges in store. During the course of 2018, Burton raised over £42,000 for Prostate Cancer UK.
Dorothy Perkins and Burton also collaborated to support ‘Trees for Cities’, a charity which works to transform urban landscapes by planting trees and educating people about the natural world. They both launched product-led campaigns and charity pin badges, which raised over £25,000 for the organisation.
July 2018 saw the launch of its first collaborative nightwear collection. The exclusive collection comprised kimonos, sun-dresses and playsuits alongside quilted make-up and weekend bags in traditional Indian inspired prints. The collection was launched online and in TOPSHOP Oxford Circus, London with all profits going to the Key to Freedom initiative and Women’s Interlink Foundation.
To celebrate Pride 2018, TOPSHOP & TOPMAN teamed up with Charles Jeffrey LOVERBOY to curate an exclusive collection of dual branded t-shirts featuring original artworks from 5 young LGBTQI+ artists, each representing one of 5 key LGBTQI+ rights in the UK. 40% of all t-shirt sale profits were donated to Diversity Role Models, a charity tackling homophobic and transphobic bullying in UK schools. The campaign raised over £16,000 for the charity.
In 2018, TOPMAN announced CALM as the brand’s official charity partner. CALM (Campaign Against Living Miserably) aims to prevent male suicide in the UK by offering support to men of any age who are in crisis, while challenging the traditional taboo of men seeking supportwhen they need it.
Through a combined effort of TOPMAN stores and head office teams, and through a range of exciting customer promotions, the brand raised £20,000 in 2018. The collaboration will also help to double the circulation of CALMzine – a quarterly magazine that combines lifestyle content with support and advice for those who are seeking it – by providing copies in TOPMAN stores.
Miss Selfridge established a collaboration with Girl Vs Cancer and designer Lauren Mahon to produce a range of playful Christmas themed T-shirts which retailed online and in store. Proceeds from the sale of the products were divided equally between four charities: CoppaFeel, Trekstock, Future Dreams and Look Good Feel Better. Read more about the collaboration between Miss Selfridge and Lauren Mahon, here.
Through a variety of employee-led fundraising activities, Wallis raised £143,528 for CLIC Sargent in 2018. CLIC Sargent is the UK’s leading cancer charity for children and young people - and their families. It provides clinical, financial and emotional support to support those affected with cancer.
Evans continues to support the Rainbow Trust Children’s Charity and this year raised £16,425 for the cause. The charity supports more than a quarter of the 6,000 families in England who have a child under 18 with a life-threatening or terminal illness. Assistance includes emotional support and advice, practical help around the home and hospital treatment.
Outfit and Outfit Kids has continued to work with Rays of Sunshine. The charity brightens up the lives of seriously ill children aged three to 18 by granting wishes and organising large scale events. Outfit raised £25,170 for the charities in 2018.