Our fashion footprint programme extends to the management of our store portfolio and the retail employees who work there. Our focus is on introducing behaviour change initiatives that reduce the environmental footprint of stores, and on constantly improving communication mechanisms between head office and retail employees.
We have extended our ‘Cut the Kilowatt’ campaign from TOPSHOP and TOPMAN stores to encompass all stores across all of our brands. This programme provides store management teams with information to help track and reduce energy consumption; including monthly energy consumption profile reports, ‘switch-off’ checklists and communication materials to encourage behaviour change across teams. Each store is given an energy reduction target, and results are shared in league tables.
Wherever possible, we align our retail initiatives with those running at our head office locations. This has included our ‘Pledge for the Planet’ campaign, during which 143 retail employees recorded a personal pledge to do something positive for the planet. Quarterly fashion footprint newsletters are also distributed to stores, in an effort to keep retail teams up-to-date with sustainability initiatives running across the Group.
In 2018 we continued to focus on improving the efficiency and effectiveness of communication with our store employees, and all TOPSHOP retail employees now have access to our app-based platform ‘TAPP’. This is the go-to place for our employees to find operational updates relating to their store and the business more generally. For other brands, retail staff can find similar information on our intranet site called “The Word”. In addition, we have extended the use of social media groups to retail employees, grouped by region.