We want your clothes to look as good as new wash after wash, so we’ve put together our top tips on how to wash and care for garments in a responsible way. Not only will you look great in them, but you’ll feel great knowing you’ve done your part for the environment…

Tip 1: Always check the care label.
Not sure what the symbols mean? Take a look at our handy guide.

Tip 2: Wash less.
Stop and think: does the item you’re about to put in the laundry basket need to be washed?Tops and trousers often only need to be aired before being worn again.

Once you’ve got a full load it’s easy to go into auto-pilot and use the same wash cycle as always. But take a step back and think about what you’re washing - more often than not a quick or eco wash is more than sufficient!

Tip 3: Make your wash more fluid.
When it comes to detergent – liquid is good, eco-friendly detergent is better! Powder detergents contain mineral abrasives which increase friction, causing fibres to break and shred, not only damaging your clothes but also polluting the environment.

Tip 4: Wash at 30⁰!
You may think hotter = cleaner but actually a 30⁰ wash will leave your clothes just as clean, help them last longer AND use 40% LESS energy. It’s a win for your wardrobe, a win for your wallet and a win for the environment. Find out more

Tip 5: Don’t overfill your washing machine.
You may think that you’re being more efficient by filling your machine to the brim, but this limits how effective the wash is, and ultimately might require you to put a wash on again.

Tip 6: On the flip side – don’t under-fill your machine.
This will cause your clothes to rub together more during the wash cycle. Not a big deal right? Wrong! This increased friction causes millions of plastic microfibers to be shredded from your clothes. These end up in our oceans, polluting the environment for hundreds of years.

Tip 7: Drip dry the natural way.
It’s so tempting to dry your clothes in a drier, but did you know that tumble driers are a big cause of shredding plastic microfibers from your clothes? These fibres end up in our water ways, in our oceans and ultimately in our food chain. Whenever possible we prefer the natural way - it’s better for your clothes, you’ll use less energy and reduce the amount of microfibers entering the environment.

Love your denim

From freezing it, to wearing in the shower to not washing at all, the advice for cleaning denim can get confusing… but it doesn’t have to be. Whether you choose to hand wash or machine wash - here’s how to do it:

Golden rules

Leave as much time as you can between washes!
Not only is this better for your denim – (Over washing your jeans will break down the fibres and fade the colour quicker), but it’s also better for the environment! Air your denim out between wears if you need to.

Wash new denim on its own...
unless you want all your clothes to have an indigo tinge. We recommend in a bath or sink. This reduces damage to the fibres, and also doesn’t require the same energy use as a washing machine

  • Fill with cold or luke-warm water.
  • Add a small amount of detergent and soak.
  • Rinse the jeans in clean water 2 or 3 times.
  • Don’t wring your jeans! Roll them up and press firmly to release water.
  • Always air dry jeans! Either dry flat or hang in a shower or outside on the line. Don’t tumble dry! Your dryer will damage the cotton, weaken the fabric and will have a big impact on the longevity of your denim.

Less is more when it comes to detergent.
If you can’t get your hands on a mild denim detergent then use your regular product – but use sparingly! Excess detergent builds up on your denim, mingles with your natural oils when you wear it and causes the denim to smell.

Don’t bin it, Bank it!

Each year 300,000 tonnes of clothing ends up in landfill. We believe this is wasteful, unnecessary and bad for the environment!

You may be ready to get rid of that top but it could find new life somewhere else. Don’t just toss your unwanted clothes in the bin - here are some great ways you can prologue the life of a garment… even if it’s not with you.

  • Donate to a local charity shop.In the UK, here’s a list of them.
  • Refresh your wardrobe by doing a clothes swap with friends.
  • Make use of clothing take back schemes.
  • Recycle at a clothes bank. Find one near you

Love Your Clothes campaign and their #BigClosetClearOut . We challenge you to delve into the back of your wardrobe and give those long forgotten garments a new lease of life. Click here for more ways to recycle and upcycle the clothes you no longer wear. We believe you can be stylish and sustainable, look after your wardrobe and the environment and help the future of fashion.



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