Why work for Arcadia?
I think Arcadia is a fantastic company and it is known for being a fashion empire. It is everywhere and has so much reach, so in terms of me having the ability to talk to different consumers about products, knowing people are excited to hear what we have to say and are engaged – that is really special. In comparison to my last job which was in financial services, it’s a very different reaction!
Why is it an exciting time to work in E-Commerce?
E-Commerce is so exciting because there is so much data out there and we are getting more and more of it to use and help improve our communications approach. We want to ensure our messages are relevant and exciting.
What got you interested in CRM?
I do really enjoy the creative part of my role as well as the numbers side, whereas a traditional Marketing role wouldn’t offer me both aspects. I love analysing all the information I can to help build the campaign and make it the best it can be.
What is your career highlight so far?
Launching a new email tool which was a really long project we were working on; untangling all of our data, ensuring we were GDPR compliant and then launching with our brands. It launched perfectly and it really paid off!