your ultimate work it wardrobe #pineapplexmissselfie

This September sees the launch of the Miss Selfridge and Pineapple Studios collaboration inspired by the iconic British dance studio’s rich heritage.

Fusing a sporty, street vibe with a touch of sex appeal, Pineapple at Miss Selfridge is your ultimate ‘work it’ wardrobe.

The collaboration celebrates the on-going appeal of athleisure. Fusing functionality and style, Pineapple at Miss Selfridge will take you from dance class to lunch date, to sofa in Insta-ready style.

Working collaboratively with Debbie Moore OBE, the founder of Pineapple Studios, the Miss Selfridge design team were granted exclusive access to Pineapple’s vintage archives. The team were heavily inspired by the brands iconic ‘90s dancewear pieces and ‘in studio’ styling.

Focusing on sleek ballet-inspired silhouettes, ‘90s horseshoe necklines and retro detailing, #PineapplexMissSelfie was born. Key pieces include cropped bra tops, super flattering high waist leggings and workout shorts, racer bodysuits and mesh detail hoodies, all featuring Pineapple’s original logo as a bonus throwback.

The oversized sweatshirt is reworked from Pineapple’s iconic favourite - the statement logo feels just as fresh and street now as it did back then. Fabrication adds interest with sheer panelling, luxurious jersey and urban power mesh. Rose gold and matte black metal work adds a luxe finish to relaxed lounge wear, creating basics that are anything but basic.

Pineapple Studios founder Debbie Moore OBE says “This collaboration couldn’t be more perfect as it brings Pineapple back to Miss Selfridge, where we had such success in the ‘80s and ‘90s.”

For all press enquiries please contact:

Ellen Guainiere – PR Manager -

Poppy Fairhurst – Press Officer -

Pineapple at Miss Selfridge launches in-store and online 14th September 2017

Prices range from £8 to £26

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