The EFL has today announced a partnership with Burton Menswear to become the Official Tailoring Partner of the EFL.
The men’s fashion brand will supply all EFL staff with suiting until the end of the 2017/18 season. Burton Menswear will also receive a range of central EFL marketing and promotional rights.
Since 1904, Burton Menswear has been one of the UK’s leading fashion retailers. Famed for its tailoring, it provided the demob suits at the end of the Second World War and has played a role in some of the biggest sporting events in recent history, providing suits for England’s team at three major tournaments, including the 1966 World Cup triumph and the European Championships in 1996.
This partnership follows the recent agreements reached with Ginsters and Wickes to become official partners of the EFL, reflecting the growing commercial appeal of the game and the organisation.
Shaun Harvey, Chief Executive of the EFL, said: “Burton Menswear have an excellent reputation in the retail sector and have enjoyed a strong relationship with the football industry throughout their long and varied history. We welcome them on board as an EFL partner and are delighted to be wearing their high quality products over the next two seasons.”
Wesley Taylor, Brand Director of Burton Menswear said: “We are delighted to be partnering with EFL, which draws on our experience of providing suiting at key moments in footballing history. We know that a lot of our customers are fans of EFL so it’s a natural fit and we look forward to working with them.”
Notes to Editors:
About the EFL
With 72 member clubs across three divisions, the EFL (English Football League) is the world’s original league football competition. It is the largest single body of professional clubs in European football and is responsible for administering and regulating the Sky Bet EFL, EFL Cup and Checkatrade Trophy, as well as reserve and youth football. The EFL, EFL Trust and our member clubs are at the heart of communities across the country, providing shared experiences for all and using the power of sport to improve lives.
About Burton Menswear
Established in 1904 by Montague Burton, Burton Menswear has become the place to go on the high street for affordable, made-to-measure suiting. From creating the demob suit for war veterans in 1945 to dressing the victorious England World Cup football team in 1966, Burton has contributed to key moments in popular history. Their collection of smart, modern menswear draws on the 100 years’ experience of tailoring the nation.