It’s SS14 and the message from Burton is loud and clear; simple, stylish and confident is the way forward. Through a cohesive, wearable and masculine collection, Burton lives up to its promise of making it easy for every man to wear great clothing. Clear trend stories with vibrant summer colour palettes, cool street-wear, vintage refinement and perfectly cut tailoring provide the definitive summer wardrobe.

Our first story sees a Tropical Ranger take on the challenges of urban living. Bold floral prints and colour-flash is teamed with khaki, pebble and stone creating the sense of a summer garden city rich in colour. Dip dye shorts, hooded fisherman jackets in yellow and bright green and washed denim are worn hand-in-hand with floral and Hawaiian fabrics. A back-pack comes with an all-over green, black and yellow leaf print, the ultimate accessory for the urban jungle.

CONTENT_BM_BlueCoatBrownBag.jpgCity living is explored further with the Gothic Skater and California Warrior trend. Here a darker, moodier palette takes over with black, slate and white creating a sporty and decidedly laid back approach to summer dressing. Grey marl drawstring joggers and navy jersey make a simple but significant statement. Black wash denim shirts partner with monochrome baseball jersey tops and the Gothic Skater is ready to roll.

Rich, natural colour dominates the theme of our next trend – Botanical. Here we find some of the most striking and daring pieces from the collection including tailoring in teal and cobalt, both suits exquisitely slim-cut and contemporary. Multi-colour yarns represent the less tame side of nature with mixed shots of light blue chambray, apricot, maize and salmon in lightweight summer knitwear. Team with chinos in rose or light indigo and let Mother Nature work her magic.

It’s time to smarten up our act, and for this we look towards the timeless and elegant pieces that are intrinsic to stylish menswear. Wardrobe staples such as the single breasted mac, pale blue and pink linen tailoring and a light chambray collarless shirt make up the Vintage Traditions range. Traditional navy, stone and mushroom appears alongside pastel hues of lilac, spearmint and pale pink to create perfect modern classics.

Finally, step forward the Super Mod. Sharp and cool suiting in slate, dark grey and Prince of Wales check offers a slick tailoring alternative for the confident style king. A more dress-down take on the trend comes in the form of a navy Harrington, ditsy print short sleeve shirts and the ultimate mod favourite –the khaki parka.

Weekends away are covered in the form of a tan holdall that packs a real punch. Brogues come in navy, brown suede and with contrast colour soles and laces. Colourful running shoes have a nostalgic nod to the 70s and white high tops help to kit us out for the whole season.

-ENDS-

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