Oxford Street has launched a Great British Fashion Flag Showcase with 147 union flags including 10 dedicated fashion flags to celebrate Great British Fashion, ahead of Her Majesty the Queen’s Diamond Jubilee.

The Great British Fashion Flag Showcase sails high above the iconic fashion flagships, representing 147 years of fashion for the world famous high street. British Fashion contributes over £21 billion a year to the UK economy and supports some 816,000 million jobs.


There are 10 dedicated flags showcasing skilled manufacturers of British fashion and we have two of them! Both Kevin Belham and Geraldine O’Brien are displayed on the flags at Oxford Circus, just above Topshop.

Content_Britishdesigners01.jpgKevin is the Pattern Room Manager for Topshop and has worked for many top brands and designers, including the award-winning Hussein Chalayan, before going on to work for Topshop as Pattern Room Manager. Geraldine O’Brien is Head of Design Development for Topshop and she draws on 21 years of experience working for the Arcadia Group. Geraldine works with a team of pattern-cutters and sample-machinists each day. Her job is to create the new season’s shapes and silhouettes for the many Topshop and collaborative designers, including Kate Moss and Christopher Kane.


200 British designers, including Alexander McQueen, Aquascutum, Mulberry, Stella McCartney, Alice by Temperley, Jenny Packham, Betty Jackson, Joe Casley-Hayford, BIBA, Amanda Wakeley, Anya Hindmarch, Erdem, Gareth Pugh, Lulu Guiness, House of Holland, Burberry, Rupert Sanderson and Barbour

70 fashion flagships, with more high street and mainstream brands than its global rivals including Selfridges, House of Fraser, Debenhams, River Island, Topshop, John Lewis, Miss Selfridge and Next.

50,000 fashion experts, 1.5 miles of fashion expertise from the personal shoppers and style consultants at over 10,000 stylists from Selfridges to the fashion advisors at Topshop

100 million style hunters, from fashion royalty Kate Moss to UK’s most renowned Royal style icon the Duchess of Cambridge, over 100 million shoppers come from 200 countries per year


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