Dorothy Perkins is excited to announce their collaboration with London based designer Olivia Rubin.  The collection will showcase her signature print designs on a range of dresses, separates and accessories, which are due to launch exclusively in our top 25 stores and online in April 2012.


PressDPFloraldresses.jpgEntitled ‘A Postcard From’, Olivia Rubin’s inspirations are the memories of her travels, evoking a mood of summer fun.  The colour palette combines soft neutral shades of grey with hints of pastels, alongside Olivia’s classic bright pink hues. Distinctive prints include soft blush coloured shells that are featured on an array of jersey, a bold coral design on beach bags and bikinis, as well as tropical bird prints which look fun and bright on chiffon maxi dresses.

Commenting on her collaboration Olivia says: “I’m so excited to be working with Dorothy Perkins and bring my designs to the high street. The collection focuses on strong yet simple silhouettes, as I always design feminine shapes with an original take, in order to create a versatile piece that can become a wardrobe staple. Also I have introduced jewellery and swimwear to the range, which will be the first time I have added accessories to one of my collections.”

This original and colourful collaboration showcases Olivia’s design talent, with many of her signature shapes, as seen on popular female celebrities, appearing throughout the range.  With prices starting from £7.50 for gold shell earrings, through to £35 for a coral print jersey wrap dress, there is no excuse not to make the SS12 Olivia Rubin London for Dorothy Perkins your number one fashion choice this season.


Notes To Editors:

The Olivia Rubin London for Dorothy Perkins collection will be available online at dorothyperkins.com and in the following UK stores from the end of April 2012:

Belfast, Birmingham High Street, Bluewater Kent, Bristol Cribbs Causeway and Cabot Circus, Cardiff, Wolverhampton, Glasgow, Dublin Jervis Street, Lakeside, Liverpool, Manchester Arndale and Trafford, Sheffield Meadowhall, Gateshead Metro Centre, Newcastle, Portsmouth, Southampton, Leeds, Stratford, London Marble Arch, Victoria, Westfield and West One.

Sizes range from 8-18 and prices start from £7.50 - £49

Dorothy Perkins images can be downloaded at fashiongps.com/arcadia

For further images, samples or interview requests please contact:

020 7927 1887

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