TOPSHOP CELEBRATES 10 YEARS OF SUPPORTING BRITISH FASHION
In February 2012 Topshop will be celebrating ten years of sponsoring the British Fashion Council’s NEWGEN scheme, alongside its other initiatives the Topshop Show Space and sponsorship of Fashion East. Topshop will be both celebrating the anniversary and recommitting to the future of the scheme, confirming its position as the single biggest supporter of emerging fashion talent in London.
NEWGEN T-shirt project
As part of the campaign to mark the anniversary, Topshop has called on NEWGEN recipients from the last ten years to collaborate on a series of limited edition signature t-shirts, with all proceeds going to Centrepoint, a charity dedicated to helping the young homeless. Designers contributing to the campaign are Christopher Kane, Richard Nicoll, Erdem, Peter Pilotto, Ashish, Meadham Kirchhoff, Jonathan Saunders, Gareth Pugh, Mary Katrantzou, House of Jazz, Roksanda Ilincic, Marios Schwab, Louise Gray, Nasir Mazhar, JW Anderson, Emma Cook, Peter Jensen, Holly Fulton, Craig Lawrence and Michael Van Der Ham.
The t-shirts will go on sale during London Fashion Week and will be available in stores nationwide and online at topshop.com. They will also be available in Topshop’s London Fashion Week pop-up shop in Selfridges and at the NEWGEN space at Somerset House from 17th until 21st February.
Topshop Show Space
Topshop will also be announcing an exciting new show space for AW12. The Topshop Show Space has provided a Fashion Week home for those Topshop has been working with, either via NEWGEN or an instore collaboration. The space has helped to elevate London Fashion Week for all designers, consolidating London’s position as an essential stop on the calendar.
Topshop and NEWGEN
The NEWGEN scheme was established by the British Fashion Council in 1993 and Topshop became the sole sponsor in 2002. The scheme is now the envy of the global fashion industry, acting as a promotional launch pad for young designers whilst also offering encouragement and support. Topshop looks forward to the ongoing evolution of its relationship with NEWGEN, an inspirational scheme that has launched the careers of some of London’s most iconic design talents.
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Notes to Editors:
- Topshop began to support the NEWGEN scheme in 2002. Established in 1993, NEWGEN acts as a promotional launch pad for young designers, attracting media profile, orders and investment whilst offering encouragement and support for new talent. Previous NEWGEN winners include Alexander McQueen, Antonio Berardi, Clements Ribeiro, Christopher Kane, Marios Schwab, Boudicca, Sophia Kokosalaki, Jonathan Saunders and Gareth Pugh.
- Topshop also sponsors Fashion East, beginning in 2003. Fashion East has been credited with starting the careers of some of the UK's most prolific design talent including Richard Nicoll, Holly Fulton, Marios Schwab, Louise Goldin, Meadham Kirchhoff, Gareth Pugh, House of Holland, Louise Gray, Emma Cook, Roksanda Ilincic and Jonathan Saunders. The Old Truman Brewery in East London set up the non-profit project Fashion East in 2000. It is directed by Lulu Kenne