Wallis Launches W - A Premium Limited Edited Collection
Spring 13 sees Wallis introduce a contemporary capsule range of modern wardrobe staples paying special attention to cut, premium fabrics and directional design for the high-street. The W collection is divided across the brands' three, key SS13 trends - Sinai, Avalon and Mustique, with product options from Spring tailoring to High Summer statement print dresses.
Drawing inspirational from the opulent Middle East prints range from mosaic to mirrored graphics and distorted animal prints in muted tones of chocolate and monochrome. Dress shapes are kept classic with easy-to-wear asymmetric, drop waist midi length cuts to modern overoid shifts. Tailored trousers in monochrome are cut to the ankle worn with relaxed knitwear. The fringed, super soft leather biker is key.
Captures the mystical essence of the island in soft pastels contrasted against stunning, fluro mirrored prints. Tailoring is key in soft pastel pink with co-ordinating cigarette pants, dress shorts and a longer length blazer. Contemporary white dresses are given a simple shift cut or feature cut out shoulder detail with drapery. Beautiful mirrored floral prints sit across panelled dresses and silk bias cut tunics.
Bold, luxurious and sun kissed. Beautiful flowing asymmetric maxi dresses in tropical prints, stunning kaftans with delicate embellishment and block colour, midi and knee length dresses each with unique design details to flatter the body with minimal effort. Accessorise with statement gold jewellery, oversized clutch and snakeskin sandals.
Notes to Editors
Founded in 1923, Wallis opened its first store in Chapel Market, Islington selling coats for 43s/6d and dresses for 19 shillings. By the 1940s Wallis had expanded to 25 shops in London and was at the forefront of innovative design at affordable prices. During the 1950s and 60s the Wallis team were invited to the Houses of Chanel and Dior to recreate the masterpieces of haute couture design for the high street customer. Today Wallis continues to provide up-to-date interpretations of the seasons key fashion trends.
For further information please contact:
Saskia Osmond-Evans - Head of Press
Hannah Lawrence - Senior Press Officer
Ellen Guainiere - PR Co-ordinator